There are various changes made to search engines like Google, Yahoo etc. Search engines have become more personalized than ever. Thus the search results offered by search engine satisfy the people who make use of search engines. People who own a business website cannot make use of keyword placement and backlinks alone for optimizing the website based on search engine results. There are various important SEO trends of the year 2018. You can visit the site Thunder Rank and know about the SEO services offered by SEO Toronto agency. Click here to know about the importance of search engine marketing.
The article below lists the latest SEO trends of the year 2018.

Popularity Of Voice Search
In the year 2018 voice search in Google would become more popular than text searches. Nearly one out of five searches are voice based on the previous year. Google is offering several voice-activated speakers like Amazon Echo, Google home etc. which assists in voice search. Google Assistant powers these smart speakers. The use of voice-activated hardware for searching the Internet has increased the demand for voice search. People who have tried using voice search felt so comfortable, and it became an addictive feature. Thus you must optimize your business website so that it lists top of the voice search made by customers.

Featured Snippets
This is the recent feature offering various benefits for people who make use of search engines which are in search of certain information. You might have noticed featured snippets being listed when you make use of search engines. It is nothing but the instant answer feature offered by Google. Featured snippets are ranked position one in the search engine ranking. It is said that featured snippets drive nearly 30% of the web traffic. Thus it is necessary to pay attention to the format of the content of your business webpage so that Google can extract the right content from your site for the featured snippet.

Mobile Based Search
Google has started to rank the web pages using mobile first index strategy where the ranking is based on the mobile version of your web page. Ranking website based on the desktop page has become obsolete and lost its importance. It is evident that nearly 60% of the Google searches are mobile searches. This is due to the increase in the use of smartphones by people all over the world. Mobile first indexing is going to become popular in the year 2018. Thus you must optimise your website based on mobile first indexing and make use of accelerated mobile pages.

Good User Experience
People who make use of the search engine like Google wish to have instant solutions for all their problems. Sites that take a long time to load lose its visitors. Thus to improve your business, you can optimize your site with lesser load time. It is important that you offer better user experience for your customers. Ensure that the content of your website is easily understandable for your customers. A better user experience offered can help to increase the ranking of your website.

The above are the recent trends of SEO of the year 2018 that you must be aware of so that you can optimize your business web pages based on it.


Digital marketing is essential for promoting your online business. It is a marketing technique which makes use of the power of Internet and technology for improving your business. Various strategies aid in digital marketing. Search engine optimization is a powerful digital marketing tool which helps in the success of your online business. There are various benefits offered by optimizing your website based on the search engine results. SEO has given a new life to digital marketing. A SEO Company located in popular cities can help you in offering the right SEO services for your business. Visit the link to know about some of the SEO trends of the year 2018 that you should be aware of so that you can make your business competitive. The article below justifies the reasons of how search engine optimization gives life to digital marketing.

What Is Digital Marketing?
Various marketing techniques come under digital marketing. It makes use of Internet, email, radio, TV etc. as a platform for promoting any business. It is possible to make use of any of the platforms mentioned above to popularize your product or services. The success of digital marketing is because it is the platform for entertaining the people and making them aware of the latest products and services available in the market. It has the power to attract the prospective customers towards your business.

SEO In Digital Marketing
In this competitive world, it is crucial that you make use of the right marketing tool so that you can outperform your competitors. To increase the online visibility of your business, you should be aware of the various strategies that are being used as a part of digital marketing. Search engine optimization is one such strategy which helps to increase the traffic to your business website. SEO makes use of two different strategies for improving the ranking of your business website.

On Page Optimization: It is the things done to make your website look attractive, user-friendly and informative. The changes that you make in your website help to improve the ranking of your site in popular search engines.
Off Page Optimization: It is a method which helps in attracting the right customers towards your business site. This can be done by performing link building and backlinks.

Significance Of SEO
Digital marketing can achieve its primary goal of identifying the right customers only by implementing SEO strategies. SEO can increase the online visibility of your business on the Internet. The fundamental reasons for the significance of SEO in digital marketing are listed below.
· People tend to believe and visit the website that is ranked on top of the search engine result pages.
· It is a powerful tool which helps in promoting your brand.
· It helps in generating traffic to your business website. This ensures that you remain competitive in your business.

Search engine updates their search algorithm regularly. Thus it is essential that you update your SEO strategies accordingly. You should understand that without implementing SEO services for your business website, digital marketing is almost dead. The life of digital marketing is purely based on how you implement SEO based strategies to your online business.
The above article rightly justifies the reasons on why SEO is the life of digital marketing and how it helps in the survival of digital marketing.

We all want to make fast money. Especially for a new start up, faster you start making profits, the better. With the internet revolution, a virtual market space originated which provided a global commercial platform for the buying and selling of product and services through a safer mode of transaction. This phenomenon of E-commerce has been gaining momentum regarding market expansion since then. Apart from a convenient marketing option for customers, it’s a lucrative investment option for business aspirants. The 7 Figure Cycle is the recent innovation of e-commerce experts, claiming it to be a sure shot formula to earn up to 7 digit profits through e-commerce business. As per a report shared in, e-commerce market has been rated as the fastest growing investment destination world over.

You might find all this very fascinating. But to excel in industry, you need to learn, practice and expertise in its domain knowledge, complexities, and integrities. E-commerce emerged as a virtual market, where the parties involved exchange, share and transact ideas, concepts, products and services with the ease of their home or workplace. Unlike traditional mode of trade, where there were geographical limitations, time deadlines and various intermediaries involved in the final transaction process, this online dealing is less complicated and faster. As a customer, you get a more extensive range of choices and comparisons to be made. As sellers, you can widen up your scope of operating globally and attract a broader customer base.

E-commerce websites are very compatible and user-friendly. You can browse over the internet, make quality and price comparisons and place the order accordingly. The return policy and exchange options are very flexible and convenient and can sometimes grab fascinating discounting deals online. You save time and money regarding practically exploring different markets, negotiating with sellers, stressful transit back home, etc. These are just a few benefits out of many. That is the reason, slowly traditional ways of marketing are being replaced with online shopping options.

From the prospective seller, e-commerce has proved to be a boon. Some of the mind-blowing features value additions offered by virtual marketing for potential businesses include:
1. The minimal capital investment required. It is a reasonable option unlike traditional modes. Infrastructural setup, managing logistics, employing sales force are the different investment required. But for ecommerce, all you need is designing a presentable website with a secure and user-friendly payment gateway and browsing option. It is comparatively easier to promote your business online through the assistance of various social networking sites and industry portals.
2. No geographical limitation and time constraint: These virtual markets are open for the trade round the clock, 365 days a year. Since this is globally placed, anyone from any corner of the world can trade through these e-commerce websites. This leverages the profit earning scope of the seller.
3. Lesser chances of corruption: Since intermediaries are removed in this form of transaction, information exchange and payment process are more secure and transparent.

There is a broader scope of innovation on this online platform. By taking the assistance of some business strategies like 7 Figure Cycle you can make marginal profits in a small span of time.

In this competitive business world, you need to implement specific digital marketing strategies so that you can improve your business. Search Engine Optimization is one such strategy which can be used to make your business website popular and ensures your online presence.SEO helps to improve the ranking of your website on the search engines, digital marketing has become a powerful marketing tool in the recent years. Visit the site to know more about the importance of SEO for your business. You need to hire an SEO expert so that you can increase the traffic to your website which directly improves your business.

The article below explains in detail the significance of SEO for your business.

Attracts New Visitors

You may own a good website which is attractive. This is not sufficient for improving your business. You need to follow specific strategies so that it makes people visit your site. This can be done by including certain elements in your search design which make the search engine to offer higher ranking to your website. By this you make new customers to visit your site, and this improves your sales. This is what is actually done by SEO. The SEO experts are aware of the keywords to be used in your website so that your website shows up on the first page of the search results.

Offering Right Meta Description And Title Tag

The Meta description that you write for your website should be precise and catchy. It should explain in simple terms about the contents of your website. The title tag should attract potential customers to visit your page. Check if the Meta description and title tag are appealing that makes the browsers to visit your website.

Improves Your Ranking

Ranking your business website in one of the top three positions of the search results is a challenging task. If this is done, you can improve your online presence.SEO does this job for you. You need to understand the ranking strategies flowed by the search engines before you work on ranking your website. Search engines rank your site based on certain criteria of the elements and contents of your website. Search engine updates their search algorithms to compete in their business. Hence you need to be aware of the changes so that you can optimise the site based on the search algorithm used by the search engines. So you need to be updated with your SEO strategy so that you can maintain your ranking of your website.

Improves Your Online Presence

SEO is a great tool that enhances the online presence of your business website. You need to update the contents of your website based and replace the images based on the current needs. You also need to rework on the Meta description and the tagline of your website. SEO helps to identify the right customers to your business. This improves the online traffic of your site by increasing the number of visitors to your website.

The article justifies the importance of implementing SEO strategies for your business.SEO can improve the credibility and reputation of your business among the customers. It is an efficient and cost-effective digital marketing tool to promote your business by improving the ranking of your website.