There are various changes made to search engines like Google, Yahoo etc. Search engines have become more personalized than ever. Thus the search results offered by search engine satisfy the people who make use of search engines. People who own a business website cannot make use of keyword placement and backlinks alone for optimizing the website based on search engine results. There are various important SEO trends of the year 2018. You can visit the site Thunder Rank and know about the SEO services offered by SEO Toronto agency. Click here to know about the importance of search engine marketing.
The article below lists the latest SEO trends of the year 2018.

Popularity Of Voice Search
In the year 2018 voice search in Google would become more popular than text searches. Nearly one out of five searches are voice based on the previous year. Google is offering several voice-activated speakers like Amazon Echo, Google home etc. which assists in voice search. Google Assistant powers these smart speakers. The use of voice-activated hardware for searching the Internet has increased the demand for voice search. People who have tried using voice search felt so comfortable, and it became an addictive feature. Thus you must optimize your business website so that it lists top of the voice search made by customers.

Featured Snippets
This is the recent feature offering various benefits for people who make use of search engines which are in search of certain information. You might have noticed featured snippets being listed when you make use of search engines. It is nothing but the instant answer feature offered by Google. Featured snippets are ranked position one in the search engine ranking. It is said that featured snippets drive nearly 30% of the web traffic. Thus it is necessary to pay attention to the format of the content of your business webpage so that Google can extract the right content from your site for the featured snippet.

Mobile Based Search
Google has started to rank the web pages using mobile first index strategy where the ranking is based on the mobile version of your web page. Ranking website based on the desktop page has become obsolete and lost its importance. It is evident that nearly 60% of the Google searches are mobile searches. This is due to the increase in the use of smartphones by people all over the world. Mobile first indexing is going to become popular in the year 2018. Thus you must optimise your website based on mobile first indexing and make use of accelerated mobile pages.

Good User Experience
People who make use of the search engine like Google wish to have instant solutions for all their problems. Sites that take a long time to load lose its visitors. Thus to improve your business, you can optimize your site with lesser load time. It is important that you offer better user experience for your customers. Ensure that the content of your website is easily understandable for your customers. A better user experience offered can help to increase the ranking of your website.

The above are the recent trends of SEO of the year 2018 that you must be aware of so that you can optimize your business web pages based on it.